1:30 PM
S M S Lanka
...
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Monday, August 29, 2011
How will i sell a refrigerator to an eskimo?
If I found myself sitting in front of an eskimo with a line
of refrigerators to sell, it would indicate a failure to
properly pre-qualify my prospect.
If the refrigerator and eskimo are metaphors for convincing
someone to buy something that is a waste of their money,
I'm not interested in doing that. I know your company
would not want to do that either. To convince a Eskimo to buy a refrigerator is not an
ordinary thing ....... just telling him that this keeps food
fresh may not work.......So i think explaining him
technically may work........i will try to convince a
Eskimo in this way......
I will carry a refrigerator along with me to the Eskimo....
there i demonstrate the working of refrigerator......saying
that...
